What's Your $1,000,000 Problem?

A few months ago, I closed the chapter on Pneuma, a company I started with a laptop, a vision, and honestly, not much else.

It was bittersweet. Building Pneuma taught me more about business (and myself) than any degree or job ever could. Selling it brought a mix of emotions. For the first time in years, my calendar wasn’t busy. My brain didn’t have a myriad of things to think about. My phone wasn’t buzzing as much.

After closing, I decided to commit to 90 days of nothing “new.” No new ventures. Just time to think, reflect, and recalibrate for what’s next (more on that soon).

But if you know me, you know that thinking is my favorite thing to do. And right now, my mind keeps coming back to one question:

What problem is worth solving next?

When I started Pneuma back in 2020, I didn’t have a grand business plan. I simply asked people in my corner what their biggest pain point was. At that time, the answer was clear - websites and search marketing. So that’s what I built. I focused on serving what people needed most. And it worked.

Today, I want to ask that question again. Because the world certainly looks different in 2025 than it did in 2020. And what was once a pain point may have evolved into something entirely new.

Here are the three questions I’m pondering, and I’d love your thoughts. Whether you’re a founder, leader, or simply someone paying close attention to where the world is headed:

• What do you see as the biggest pain point or opportunity in your business today?

• If you could waive a magic wand and solve or improve one thing in your business, what would it be?

• What would you happily spend $1,000,000 to have solved or improved in your business?

These questions aren’t hypothetical to me. They’re how I orient myself to what matters. They’re how I figure out what’s next. Because at the end of the day, business is just a vehicle for solving real problems for real people, and then doing it at scale.

If you’re open to sharing, you can email me back here.

You never know, your answer might just shape what I build next.